Zerodha

Zerodha is India's pioneer discount brokerage platform that disrupted the retail investing landscape by introducing zero-brokerage equity investing and charging a flat fee for intraday trades. Founded in 2010 by Nithin and Nikhil Kamath, it has grown organically without external funding or major marketing spend. Instead, it leverages a robust product ecosystem and an expansive educational framework to acquire and retain millions of investors.